Courtesy and kindness costs nothing

November 13th marks World Kindness Day – a day that promotes being kind to one an another and yourselves.

But how does being kind relate to road safety?

You only have to Google: ‘road rage,’ to see that ‘being kind,’ doesn’t always come into play.

The internet is awash with coverage on road rage incidents with the media telling us that it’s on the rise. This Sky News article from this time last year – is just one example.

But what causes road rage and why can’t drivers just ‘be kind?’ Often any one of the following can be enough to trigger someone leading to an angry exchange or road rage incident.

  • Tailgating
  • Talking on a mobile
  • Driving too slow or too quickly
  • Undercutting or staying in the middle lane

If you’re unfortunate enough to see examples of poor or dangerous driving that directly impacts on you as a motorist, how can you keep your calm to avoid becoming a statistic? Here are just a few ideas:

  • Try and leave plenty of time for your journey – if you’re running late and under pressure, you’re more likely to lose your cool
  • Avoid eye to eye contact with a driver who’s angry or aggressive as that can sometimes ignite a situation
  • Nobody’s perfect and we all make mistakes from time to time. If you do something wrong, a simple ‘sorry’ and acknowledgement of your error goes a long way to defusing a situation
  • If someone’s annoyed you, here’s a challenge for you, say out loud, “this is just an ordinary person, just like me, and I’m sure that was a genuine mistake on their part”, this will help you to not overreact, being the bigger person and taking a responsible and forgiving approach will make you feel good too.

Simple things that can often get forgotten when you’re in the heat of the moment.

The Royal Society for the Prevention of Accidents actually created a factsheet back in 2017 which still resonates today, I’d recommend you take a look and share with anyone who drives as part of their work.

Being kind – can take all forms – none more so than when you’re behind the wheel and this can be a real challenge for businesses, especially those who have staff who spend a lot of time on the road. Imagine the reputational damage that can be done if a team member in a liveried vehicle has a pop at a member of the public!, would this be damaging for your brand? so, what do you have in place to manage this, and the many other safety-related areas? 

For more information on how I can help keep your staff safe on the roads, and protect the businesses reputation and brand, please visit my website to discover how I can help you with your driver risk management and driver training.

If would like further information, please contact Tamsin at Legs PR on 07971 484340 or email